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Issue №5● LIVE
Back to Issue №5
● New Release/Pop Rock/San Luis Obispo, CA, USA

3VOLVE

"Empower-Pop: personal development music where suffering becomes leverage."

Oct 30, 20264 min read
3VOLVE

3VOLVE · San Luis Obispo, CA, USA

● Editor's Note

3VOLVE calls it Empower-Pop, a fusion of catchy melodies, ear candy and rock grit with hard-won wisdom. "Romans 5" is built on Romans 5:3–5 and was written in the middle of a rough season, turning pain into a vehicle for growth.

● The Interview

How would you describe your sound to someone who has never heard you before, and what makes it undeniably you?

I call it Empower-Pop. Basically it's personal development pop music. Think Tony Robbins meets Max Martin. It's everything I love about music (catchy melodies, ear candy, and rock grit) fused with the most transformational wisdom on the planet. What makes it undeniably mine is the purpose and story behind the music. My songs are literally me in waveforms.

What's the story behind the music you're releasing right now? Where did it come from emotionally?

As the title suggests, the track is built on Romans 5:3–5. It's one of my favorite passages because it reframes suffering as leverage. Pain isn't an obstacle to growth, it's the vehicle. Marcus Aurelius says it best, "The impediment to action advances action. What stands in the way becomes the way." Emotionally, this track comes from the trenches. I began writing it during a season of turbulence: car accident, job loss, mounting credit card debt, and the uncertainty of figuring out how to make ends meet. I was ready to throw in the towel, but I chose to double down on my vision instead. The release itself is living proof that "suffering produces perseverance; perseverance, character; and character, hope." Even though I'm still in the trenches, I've never felt more confident in my potential.

Is there a lyric or line in your upcoming release that you're most proud of? What does it mean to you?

"This isn't my destruction, this is my design. I am becoming something that is totally divine." This line means so much I could write a book...but I’d rather make music ;) Cliff notes: when life throws lemons, our survival brain kicks into high gear and it’s natural to feel like a victim. This line is the antidote. It’s the conscious decision to reject the victim narrative, take ownership of our circumstance, and realize that what feels like an ending is actually a stripping away of who we were to make room for who we are becoming.

What do you want listeners to feel when they first press play, and what do you want them to feel when it ends?

When the song starts, I want you to feel connected to that part of yourself that wrestles with doubt. When the song ends, I want you to feel like you can run through a brick wall.

What genre do you officially claim, and what genre do you secretly belong to?

I claim pop-rock but I secretly belong to EDM.

How do you know when a song is finished, and have you ever gone back and changed something you thought was done?

I know a song is finished when... (send help)

What's something you sacrificed to get to this release?

Sleep.

What's the hardest part of being an independent artist right now, and what's your honest strategy for navigating it?

Focusing on mastery over short-term gratification. My strategy is to constantly remind myself why I make music. I'm not in this for money, streams, or followers. I'm in this because I want to create the highest quality personal development music on earth.

What's the worst advice you ever got about your music career, and did you take it?

Pursue sync-licensing. I took the advice and "wasted" several months and a couple thousand dollars. I don't believe in creating music for visuals. People say, "the song should serve the scene." I say, "the scene should serve the song!" The song is KING.

What's the best advice you can give another artist hesitant on releasing their music for the first time?

Being hesitant is wise. Focus on mastery. It is okay to spend 5 years on development before releasing your first song. Don't believe the hype!

What does a good week on social media look like for you, and what does a bad one do to your head?

A good week on social media for me is zero time spent on social media.

Who are you making this music for? Is there a specific person, version of yourself, or community you had in mind?

I'm making music for myself. The greatest sounds combined with the greatest wisdom. If anyone else digs it, that's a bonus.

What does success look like to you, not in the industry's eyes, but in yours?

Creating music. I'm successful the minute Ableton is open and song craft is taking place. Everything else is icing on the cake.

If you could open for any artist, alive or gone, who would it be and why?

ILLENIUM

What's your message to another artist sitting on their music, too scared to release it?

Keep sitting on it until it's undeniably great. Then release confidently knowing you've put in the 10,000 hours to make it undeniably great.

What would you never compromise on, no matter how big the opportunity?

Production. End of story. For an EDM head like me, the production IS the song. I don't care how great your lyrics and melodies are, the song needs to slap. We're crafting songs not melodic poetry.

What do you listen to when you're not listening to music?

Personal development podcasts.

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